Imcarvau, your packaging partner for jewelry stores and jewelers

Choosing the right packaging is essential to showcase your jewelry and strengthen your brand image. At Imcarvau, a subsidiary of Groupe B in Marseille, we assist jewelry stores, jewelers, and design studios in choosing personalized pouches and cases tailored to their specific needs. Between protection, aesthetics, and budget, each solution has distinct advantages.

When should you choose a pouch for your jewelry?

• The pouch is a flexible, lightweight, and protective packaging option, particularly appreciated by jewelers for its practicality and versatility:
• Cotton pouch → Ideal for preventing oxidation of silver or plated jewelry. It also conveys an eco-friendly image to your customers.
• Velvet pouch → More luxurious than simple cotton, it protects precious metals and is ideal for small items such as rings and earrings.
• Satin pouch → Shiny and refined, it adds a touch of luxury to designer jewelry and gift boxes.

Advantages of pouches:

✔ Economical: ideal for low-budget jewelry or promotions.
✔ Practical: lightweight, easy to store, and suitable for customers on the go.
✔ Customizable: option to embroider or print your logo on the velvet or satin.

When should you choose a box rather than a pouch?

• For a premium customer experience, a box is still the best option:
• Wedding jewelry (wedding rings, diamonds) → A box reinforces the perception of value.
• Exceptional gifts → Opening a jewelry box creates a “wow” effect.
• Luxury brands → Jewelry boxes reflect your high-end positioning and reinforce your branding.

Recommended jewelry box materials:

• Velvet → Soft and protective for precious items.
• Cardboard → An ethical and chic alternative.
• Wood or imitation leather → Ideal for a handcrafted and sustainable look.

The winning combination: pouch + box

Many jewelry stores choose to combine the two to create refined and functional packaging:

• A satin pouch inside the box → Optimal protection and a premium experience
• A pouch offered as a complement to the box → Ideal for the customer's daily storage of the jewelry

What is the best packaging for engagement rings: a pouch or a box?

A box is recommended to showcase an engagement ring and provide an exceptional customer experience. However, adding a velvet pouch for everyday storage provides additional protection.

Trust Imcarvau 

At Imcarvau, we help you find the ideal packaging solution for your creations: pouches, boxes, bags, and personalized cases. Thanks to our technical expertise and varied catalog, we help jewelry stores and jewelers showcase their jewelry.

Contact our team today for a free quote and to discover our customization options.