How to properly maintain jewelry displays and cases in jewelry stores?

How to properly maintain jewelry displays and cases in a jewelry store?

In a jewelry store, presentation is just as important as the jewelry itself. Impeccable cases and well-maintained displays enhance the creations and inspire confidence in customers. However, these items are often handled and exposed to dust, light, and fingerprints. Here are our tips for extending the life of your cases and displays while maintaining their shine.

The importance of regular maintenance

A clean display case or display stand conveys a neat and professional image. In a display window, every detail counts: a tarnished stand or stained fabric can detract from the perceived quality of your jewelry. Light weekly maintenance and thorough monthly cleaning will preserve the beauty of the materials while ensuring that your display always looks impeccable.

Caring for jewelry boxes

Rigid cardboard boxes should be dusted with a soft, dry cloth. For faux leather or velvet models, it is best to use a slightly damp microfiber cloth without chemicals to prevent discoloration. It is also advisable to store boxes away from direct light to prevent colors from fading over time.

Cleaning and maintaining jewelry displays

Displays require special care because they are often in direct contact with jewelry. Plexiglass or metal stands can be easily cleaned with a soft cloth and a non-abrasive product. For velvet displays, a quick brush with a soft brush or a low-power vacuum cleaner is enough to remove dust without damaging the fabric. Finally, it is important to handle them with gloves or clean hands to avoid leaving marks.

FAQ – Care of display cases and displays

• How often should displays be cleaned? We recommend dusting weekly and cleaning thoroughly every month.
• Can I use disinfectant products? No, they may damage delicate surfaces. Use a dry or slightly damp cloth instead.
• How can I prevent the velvet from getting damaged? Avoid moisture and direct contact with metal jewelry.

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